Volumising shampoo

Joico JOIFULL Volumizing Shampoo is made for fine, flat hair. Thanks to the special Oat Protein Complex™ technology – a complex of oat amino acids and hydrolysed oat protein – the hair becomes denser along its length and gains natural volume at the roots. Like all Joico products, it contains keratin and arginine, which restore the hair structure. Together with rosehip oil, they are part of the Smart Release™ technology.

The active ingredients – keratin, arginine and rosehip oil – are encapsulated in liposomes. The benefits of liposomal delivery: the ingredients are better preserved and last longer; the liposomes stay in the hair for up to 3 washes; they are invisible and weightless, cannot be felt on the hair, do not create a “barrier” and do not weigh hair down; thanks to the liposomes, arginine and rosehip oil remain in the hair longer, providing long-lasting care.

Product features:

• Increases the fullness and thickness of fine hair
• Gives hair volume from roots to tips
• Improves the look of the hair
• Adds natural shine
• Lathers well and is economical to use