Shampoo for preserving bright blonde

The light formula of Joico Blonde Life Brightening Shampoo deeply cleanses and nourishes, intensely moisturises and adds shine and volume without weighing the hair down. The new Blonde Life™ system is designed for blondes and anyone who wants to lighten their hair without sacrificing shine and hair condition. This Joico shampoo for preserving bright blonde contains strengthening arginine and a blend of exotic, nutrient-rich tamanu and monoi oils.

Based on an intensively caring sulphate-free formula, the product is designed to fight unwanted yellow tones, fragility and breakage. It neutralises chlorine and trace minerals that cause dullness and yellowing. The shampoo is SLS-free.