Purple shampoo for preserving bright blonde

This shampoo is designed to preserve the brightness, purity and beauty of blonde hair. It contains a violet pigment for maximum neutralisation of yellow tones, helping maintain a bright, cool blonde. The shampoo nourishes and moisturises the hair beautifully, and its keratin content helps repair it.

After use, hair shines and shimmers. Like all Joico products, it contains keratin and arginine, which restore the hair structure. Together with rosehip oil, they are part of the Smart Release™ technology. The active ingredients – keratin, arginine and rosehip oil – are encapsulated in liposomes.