Purple shampoo for preserving bright blonde

This shampoo is designed to keep blonde bright, clean and beautiful. It contains purple pigment to neutralise yellow tones as much as possible, maintaining a bright, cool blonde. It nourishes and moisturises hair beautifully and, thanks to keratin, repairs it.

After use, hair shines and shimmers. Like all Joico products, it contains keratin and arginine, which restore the hair structure; together with rosehip oil, they are part of Smart Release™ technology. The active ingredients – keratin, arginine and rosehip oil – are encapsulated in liposomes.