Shampoo for preserving bright blonde

The light formula of Joico Blonde Life Brightening Shampoo deeply cleanses and nourishes, intensively moisturises and adds shine and volume without weighing hair down. The new Blonde Life™ system is designed for blondes and those who want to lighten their hair without sacrificing shine and hair condition. It contains strengthening arginine and a blend of exotic, nutrient-rich tamanu and monoi oils.

This intensively caring sulphate-free formula is designed to fight unwanted brassiness, fragility and breakage. It neutralises chlorine and minerals that cause dullness and yellowing. SLS-free.