Volumising shampoo

Joico JOIFULL Volumizing Shampoo is designed for fine, flat hair. Thanks to the special Oat Protein Complex™ technology – a complex of oat amino acids and hydrolysed oat protein – hair becomes denser along its length and gains natural volume at the roots. Like all Joico products, it contains keratin and arginine, which restore the hair structure; together with rosehip oil, they are part of Smart Release™ technology.

The active ingredients – keratin, arginine and rosehip oil – are encapsulated in liposomes. Benefits of liposomal delivery: ingredients are better preserved for longer; liposomes stay in the hair for up to 3 washes; they are invisible, weightless and can’t be felt, don’t create a “barrier” and don’t weigh hair down. Thanks to liposomes, arginine and rosehip oil stay in the hair longer, providing prolonged care.

Product features:

• Increases fullness and thickness of fine hair
• Adds volume from roots to ends
• Improves the appearance of hair
• Gives hair natural shine
• Lathers well and is economical